Twelve by Twelve

Forever 21, the uber -inexpensive boutique introduced the new Twelve by Twelve clothing collection online and to be followed by 10-15 in-store boutiques in already existing Forever 21 stores.
The first stand-alone store is set for the Beverly Center in LA this month. Forever 21-->21 backwards is 12 and created by twelve designers.
Twelve By Twelve is priced about thirty-five percent higher than Forever 21’s usual ensemble, but each piece will cost less than $100.